Aside form the normal characteristics of a modern music video listed in the previous music video post, each culture or country has its own style of music video, however these music videos tend to emulate their country's own style of ordinary film. Some of the unique characteristics of several different cultural music videos are listed below:
- Western / American Music Videos: Short cuts of film and quick transitions, moving focus (eg. when a clip transitions in, it starts somewhere else, then focuses on the singer.) Western music videos also tend to use extensive video effects such as brightness, saturation and slow motion to make the music videos more dynamic. Also, the camera tends not to be stable in places, but instead shaky in order to create the effect of constant movement and excitement.
- Japanese Music Videos: Longer cuts, tends to have still focus on singers, slower moving focus of overall band, tends to focus a medium shot on singer, usually has overall focus on the band itself. Also, Japanese Music Videos puts a lot more focus onto the singers rather than the story itself, as the point of music videos is to advertise the song.
- Chinese Music Videos: Unlike other music videos, the story and the performance of the song is very well immersed together. Though it really isn't an aspect, they also tend to have the subtitles of the song as if it were a karaoke. Besides that, there also tends to be a lot of action in Chinese music videos. Similar to Japanese ones, Chinese music videos put a lot of focus on to the singer. The camera angles and techniques also tend to mimic the action, such that if the song is in a calm phase there the camera will be still, but at a fast paced area, the camera will be shaky and in some places effects such as slow motion will be used to emphasize the action.
No comments:
Post a Comment